Most times, consumers usually ask questions on how their foods are obtained and how safe they are for consumption.
Companies such as Walmart and JD.com have called for a new effort in tracking food safety, authenticity and identification in the world’s most populous country. In addition to IBM and Tsinghua University National Engineering for E-commerce Technologies, they have established the Blockchain Food Safety Alliance that will connect organizations in the food supply chain in China.
This initiative would create a high standard in collecting information about the source, safety and authenticity among the companies involved, with Blockchain techonology acting as a basis for gathering the information.
This venture is a consolidation of the previous efforts in food supply chain area for Walmart, having worked with IBM and Tsinghua in tracking foods such as pork.
Walmart’s Vice President of Food Safety and Health Frank Yiannas commented on the new project
“As a global advocate for enhanced food safety, Walmart looks forward to deepening our work with IBM, Tsinghua University JD and others throughout the chain. Through collaboration, standardization, and adoption of new and innovative technologies, we can effectively improve traceability and transparency and help ensure the global food system remains safe for all.”
This collaboration will support both offline and online costumers getting high quality products for consumption. It will also bring greater transparency to the supply chain and introduce new technologies to the retail sector designed to create a safer food environment and enhance the consumer experience.
The insights gained from the project in China will shed light on how Blockchain technology can help to improve processes such as recalls of product and quality verification and enhance consumer confidence due to greater transparency in China and the world at large.